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Rate Card
WWFM is prepared to work with underwriters large and small as well as agencies. All rates listed are net to WWFM The Classical Network. While we are happy to work with underwriters on last minute buys, a10% discount will be given off the on-air rates if all elements of the agreement (including flight schedule and approved spot copy) have been finalized at least ten business days prior to the start of the flight.
The standard spot on WWFM is a :30 live read. Produced spots (up to sixty seconds in length with a bed of music) are available for anyone who purchases at least twenty-five spots (regardless of day part) AND another form of underwriting (print, featured underwriter, gateway message or a banner ad). In other words, produced spots are available to those who purchase underwriting packages.
On Air Underwriting
All spots are 30-second live reads except for News Broadcasts, which are 10-second live reads.
Produced spots (up to 60 seconds in length) are available with the purchase of a minimum of 25 spots as part of an underwriting package that includes at least one other form of underwriting.
Weekdays
| Day Part |
Morning Drive (6 A.M.-10 A.M.) |
Midday (10 A.M.-3 P.M.) |
Afternoon Drive (3 P.M.-7 P.M.) |
Symphony (7:58:30 and end) |
Evenings (10 P.M.-12 Midnight) |
NPR News Broadcasts* |
| Rate per Spot |
$100 |
$75 |
$100 |
$100 |
$40 |
$30 |
| # Spots/Day |
12 |
7 |
11 |
2 |
4 |
10 |
* 6:01 A.M., 7:01, 8:01, 9:01, 10:01, 12:01 P.M., 4:01, 5:01, 6:01 and 10:01
Saturdays
| Day Part |
Mornings (6 A.M.-12 Noon) |
Midday (12 Noon - 12:30 P.M. and 1-1:30 P.M.) |
Opera (Before, During and End) |
Divertimento (6-7:30 P.M.) |
Symphony (7:58:30 and end) |
News Broadcasts** |
| Rate per Spot |
$60 |
$60 |
$100 |
$60 |
$100 |
$30 |
| # Spots/Day |
18 |
3 |
3 |
2 |
2 |
8 |
** 6:01 A.M., 7:01, 8:01, 9:01, 10:01, 12:01 P.M., 6:01 and 10:01
Sundays
| Day Part |
Mornings (6 A.M. - 11 A.M.) |
Midday (12 Noon-1 P.M.) |
Divertimento (6-7 P.M.) |
Evening (11 P.M.-12 Midnight) |
News Broadcasts *** |
| Rate per Spot |
$60.00 |
$60.00 |
$60.00 |
$40.00 |
$30.00 |
| Spots/Day |
15 |
3 |
2 |
2 |
7 |
*** 6:01 A.M., 7:01, 8:01, 9:01, 10:01, 12:01 P.M., and 6:01
Print Rates in WWFM Member Magazine (Price per Ad)
| Ad Type/Dimensions (PDF, minimum 300 dpi required) |
1/yr |
2/yr |
3/yr |
4/yr |
5/yr |
6/yr |
| Back Cover (color, 6" x 6", can bleed on bottom and left sides) |
$1100 |
$990 |
$935 |
$880 |
$825 |
$770 |
| Inside Front Cover (color, check on dimensions and bleeds) |
$1200 |
$1080 |
$1020 |
$960 |
$900 |
$840 |
| Inside Back Cover (color, check on dimensions and bleeds) |
$1000 |
$900 |
$850 |
$800 |
$750 |
$700 |
| Full Page Interior (b/w, 5 1/8" W x 9 ½" H) |
$800 |
$720 |
$680 |
$640 |
$600 |
$560 |
| ½ Page Interior-Horizontal (b/w, 5 1/8" W x 4 ¼" H) |
$550 |
$495 |
$465 |
$440 |
$410 |
$385 |
| ½ Page Interior-Vertical (b/w, 2 ½" W x 9 ½" H) |
$550 |
$495 |
$465 |
$440 |
$410 |
$385 |
| ¼ Page Interior (b/w 2 ½" W x 4 ¼ H) |
$275 |
$245 |
$230 |
$220 |
$205 |
$190 |
Internet-Based Underwriting
WWFM Streaming Gateway Announcement (10 seconds): $75 per week
Featured Underwriter on WWFM Home Page Flash Series : $500 per month
WWFM E-Newsletter, maximum weight 200K, static banner only (gif, jpg), 8" W x 1" H (626 pixels W x 83 pixels H): $25 per newsletter issue
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