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Slate's Ad Report Card: Wake Up with the King

Published October 13, 2004 at 12:00 AM EDT

Slate contributor Seth Stevenson rates Burger King's newest ad campaign, "Wake up with the King." The commercial's resurrection of a Burger King ad icon from the late 1970s is targeting cynical men of the 18-to-35 crowd.

Copyright 2004 NPR
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